
oshoppu is a Japanese collectibles shop that specialises in kawaii – the culture of cuteness – with brands like Sanrio, San-X and Pokemon. It also sells high quality Japanese stationery and anime merchandise. oshoppu is an established brand that has been trading online for five years.
Hello Kitty, from the Sanrio brand, is probably the most well-known character of this genre in the UK. Other brands that oshoppu stocks include Studio Ghibli, well-known for films, My Neighbour Totoro, Kiki’s Delivery Service and Ponyo. All of its products are imported from Japan and are rare to find in the UK, or indeed outside of Japan in general.
oshoppu is a family-run business headed up by Lauryn Bromberg that was founded in 2019. She said, “I always loved Japanese culture, especially their love for kawaii and realised that it was very hard to buy any such merchandise in the UK. Having looked into it, I found that there was a definite niche market for it so set up an online business. Such has been the success of the business that a physical store in Norwich became our ambition which we have now been able to realise with the move into the Royal Arcade.
“I have always loved the Royal Arcade. It was one of the first places I wanted to visit when I returned to Norwich. The eclectic mix of independent stores coupled with its central location and high footfall makes it an ideal location for our first store. I firmly believe that our shop will create a real buzz in Norwich as there are no others like ours. We have found that our range of kawaii goods, anime collectibles and Japanese stationery, that are all officially licensed and imported from Japan, have great appeal with all age groups so we just cannot wait to get our shop fitted out and open.”
Opening Hours
Monday | Closed |
Tuesday | 10:00-17:00 |
Wednesday | 10:00-17:00 |
Thursday | 10:00-17:00 |
Friday | 10:00-17:00 |
Saturday | 10:00-18:00 |
Sunday | 11:00-16:00 |