Loris Parfum

Loris Parfum is a fragrance company that was originally founded in Turkey. It currently operates over 500 stores in 45 countries worldwide and has been present in the UK since 2021, including stores at prestigious locations in Kensington, Glasgow and Cambridge. The Norwich store is its 11th location in the UK, run as an independent franchise, stocking exclusively Loris Parfum products.

Its product range includes perfumes, room diffusers, body washes and deodorants. Loris Parfum is  known for its diverse collections, from its Niche Series, which offers distinctive, long-lasting fragrances, to inspired perfumes that echo some of the world’s most iconic scents. Most of its products are oil-based, meaning they are long-lasting and provide great value.

Emrah Aydinalp, managing director of Loris Parfum, said, “We chose the Royal Arcade because we believe it perfectly reflects the Loris Parfum identity; stylish, unique and iconic. Our customers tend to be a mix of locals looking for high quality, long-lasting fragrances and tourists looking for a special gift to take home for a loved one. We love being in landmark locations in the other UK cities in which we operate and the Royal Arcade feels like the ideal home for our first Norwich store.”