Basil & Pip

Basil & Pip is a ‘florist with a difference’ focusing mainly on flowers and events.

Its owner Gemma Murray has a fifteen-year career in hospitality and events behind her, so knows the demands from that sector usually go beyond just flowers. She is also keen to help customers with the ‘act of giving’. Keeping to the brand’s ethos of using natural and homemade products, Gemma stocks a range of candles, soaps and self-care treatments as well as books on flower arranging and self-care plus cards for all occasions.

Gemma fell in love with Norfolk on her first ever visit in 2019, when she was commissioned to do the flowers for a wedding in North Norfolk.

Gemma, said, “Whenever I’ve visited Norwich, it’s always had such a lovely, buzzing atmosphere with an abundance of visual creativity and history. It offers so much in the way of originality and I’ve found the people of Norfolk really do support Norfolk-based businesses that use Norfolk-grown produce.

“We want to focus largely on sustainability, so this means having a zero tolerance to plastic – particularly single use plastic – using natural, biodegradable products and reusable or recyclable packaging. We also make sure we provide our customers with the information on how to dispose of the packaging correctly. With so many local growers of seasonal flowers and foliage, as well as textile suppliers, on our doorstep, we will strive to use local sources for our products wherever possible, which in turn should help other independent businesses.”