Izola men’s gifting brand unveiled as latest brand to move into Royal Arcade Norwich

The Royal Arcade Norwich is delighted to announce that Izola (pronounced eye-zola) will open a skincare, fine fragrance and grooming store in August.

Izola will stock around 30 products including fragrances, hair care, skincare, grooming, shower and bath gels, eau de toilettes, home fragrances, hand sanitiser and beard oil.

The Izola brand was originally born in New York selling men’s gifts before moving to Brooklyn. Atlantic Folk acquired the brand in 2019 and relaunched it as a skincare and fragrance brand.

Izola is owned by the Atlantic Folk business based in King’s Lynn and co-owned by husband and wife team Hugo and Bella Middleton and Bella’s brother Jude Ludgate. Atlantic Folk has been in business for 10 years, manufacturing skincare products that are distributed by well-known, premium retail outlets such as John Lewis, Harrods and Liberty.

All its products are made in the King’s Lynn HQ, with the vast majority of materials being sourced from the UK.